Chief and Senior Executive Networks

Senior Marketing & Business Development Executives Group (5MBD) - Dallas - 2018


November 29 - November 30, 2018
Dallas, TX

Agenda

(click the link above for a printable PDF document)

Thursday, November 29th, 2018

8:00 – 9:30 a.m.
SEN Executive Briefing: Mark Debinski, President, Bluewater Advisory

Talent Fit
Balancing the head with the heart for better hiring – this presentation encourages going well beyond the classic DISC or MBTI assessment, and creates a template for owners and hiring managers to develop a Talent Fit Profile for the position before ever interviewing candidates.

10:00 – 11:30 a.m.
SEN Executive Briefing: Jack Singer, President & CEO, Advising the Advisors

How to Win the INNER GAME of Superb Sales Success
Why do two elite athletes with the same talent level and experience perform differently in the big game? Why do sales professionals with the same talent level and experience perform differently when it’s time to close the big sale? The answer is that exceptional athletes and sales professionals have different mindsets from the rest of the pack. In this program, Jack will teach you the key elements for developing a winning mindset, using the same blueprint for success that he has taught to elite athletes and Olympic medal winners for the past 34 years.

11:45 – 1:00 p.m.
Networking Lunch

1:00 – 4:30 p.m.
SEN Roundtable Discussions (members vote on which topics they would like to discuss):

Sustaining Your Competitive Advantage
  • Best practices in assessing your competition and how to adjust your competitive differentiators accordingly.
  • Do you have a short and easily understandable message that clearly articulates your competitive differentiation as clear choice among the competitors in your space?
  • What are you doing to increase your foresight in the market to help remain proactive instead of reactive to the market?

Best Practices – Hiring for Marketing & Business Development
  • What has been your most effective method(s) for finding new talent? (Internal searching [job boards, referral program, etc.], 3rd party recruiting, intern programs with local colleges, etc.)
  • What tools are you utilizing to attract new talent? (Culture, compensation, development programs, etc.)
  • What are some effective strategies and techniques to develop your new hires into creative thinkers and problem solvers?

Marketing Automation and Metrics
  • How much should you expect to invest in marketing automation to stay current?
  • What are the latest technologies & tools that are truly providing increased efficiency?
  • How do companies roll-out new software to ensure efficiencies are achieved across the company and not just the tech savvy early adopters?
  • How do you ensure that KPI’s & metrics do not dominate the conversation and distinction between meaningful, productive work and activity?

Company Wide Mentoring Programs – from Floor to Executive Team
  • How many resources should we be investing in mentorship, development and succession planning?
  • Group Discussion: Each member discusses 1-2 innovation initiatives related to mentorship they have implemented in the year – successes, struggles, costs, etc.

4:30 – 5:45 p.m.
SEN Ex-Officio Board Session© - In this session, each member is allowed to describe one key issue in which they would like input/advice from the group.

6:00 – 8:00 p.m.
Networking Reception/Dinner

Friday, November 30th, 2018

7:15 – 7:40 a.m.
Working Breakfast

7:40 – 10:45 a.m.
SEN Ex-Officio Board Session© - Continued

10:45 – 11:00 a.m.
Meeting Best Practices Report
In this brief wrap up session each member will summarize their key takeaways from the meeting as a whole.

11:00 a.m.
Adjourn

    • Nov. 29 - 30, 2018
      Dallas, TX
      Senior Marketing & Business Development Executives Group (5MBD) - Dallas - 2018
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      Dallas, TX
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    • -David Cobb
      MMI Outdoor